NFL, Paramount discussing media deal that could mean CBS pays an extra $1 billion or more


NFL Commissioner Roger Goodell at the CNBC CEO Council in Arizona, May 19, 2025.

Chris Coduto | CNBC

The NFL and Paramount Skydance‘s renewal talks on a deal to keep the league’s Sunday games on CBS are beginning to take shape, CNBC has learned.

NFL and CBS executives are negotiating a price increase, with a bid-ask spread midpoint around 50% or 60%, according to two people familiar with the negotiations, who asked not to be named because the discussions are private. CBS currently pays around $2.1 billion a year, on average, for its Sunday afternoon games, CNBC has previously reported. A 50% increase would mean CBS would pay more than $3 billion in its next deal.

In return for the increased revenue, the NFL would eliminate the opt-out clause after the 2029-30 season that it put in its original deal with Paramount, part of an 11-year agreement that runs through the end of the 2033-34 season. That clause would have given the league the chance to walk away early.

CBS would begin paying the new fee as soon as next season for the next eight years for the same package of games.

Paramount’s adjusted projection for its earnings before interest, taxes, depreciation and amortization for 2026 is $3.6 billion. If Paramount’s merger with Warner Bros. Discovery is approved by regulators, the combined company would have an adjusted EBITDA projection of $18 billion, Paramount Chief Financial Officer Dennis Cinelli told investors this month.

“We have a phenomenal relationship with the NFL, and we anticipate that continuing for the foreseeable future,” Paramount CEO David Ellison told CNBC earlier this month. “They are one of our most important partners, and we plan for them to stay one of our most important partners, having just delivered a historic season in partnership with them. And, you know, ongoing negotiations, we’re not really in a position where we can comment. I promise we’ll share something as soon as we have something to say.”

Comcast‘s NBCUniversal, Amazon Prime Video and Fox are also subject to the 2029-30 opt-out clause in their deals. Disney‘s ESPN and ABC have until 2031.

Referee Shawn Smith talks to New England Patriots and Seattle Seahawks players before the coin toss for the 2026 Super Bowl, at Levi’s Stadium, Santa Clara, California, on Feb. 8.

Carlos Barria | Reuters

The league has chosen to begin negotiating with Paramount’s CBS before any of its other media partners because a change-of-control provision — stemming from Skydance Media’s acquisition of Paramount Global — allows the NFL to break its deal by 2027.

The NFL might negotiate with Fox next after CBS because the terms of the deal should be similar — both companies own Sunday afternoon packages, one of the people familiar with the matter said.

Fox currently pays slightly more than CBS for its package of games — about $2.2 billion, according to a person familiar with the matter. Fox will “certainly look to [be] continuing that mutually beneficial relationship going forward” with the NFL, but it hasn’t had any “material conversations” on a renewal yet, CEO Lachlan Murdoch said earlier this month at the Morgan Stanley Technology, Media & Telecom Conference.

The NFL also hasn’t begun material discussions with Amazon, NBC or Disney, according to people familiar with the matter. It’s unclear if the league would look to push forward with a similar 50% increase for all three of those packages.

Some executives at NBC and at Disney believe the relative strengths of their packages — Sunday Night Football and Monday Night Football — have diminished as the NFL has given Amazon better games for its Thursday Night Football in recent years, according to people familiar with the matter.

ESPN already pays $2.7 billion for Monday Night Football. A 50% increase would mean ESPN would pay more than $4 billion for that package — a number Disney would likely balk at, according to people familiar with the matter.

Downstream implications

The timing and scope of the NFL’s new deals could have a significant effect on the value of other sports’ rights in the coming years.

The NHL currently has TV deals with Disney and Warner Bros. Discovery, which expire after the 2028 season. NHL Commissioner Gary Bettman has had a number of conversations about renewing a deal before the NFL, according to two people familiar with the matter. Still, he will likely have to wait until Paramount’s deal to acquire WBD closes before inking a new agreement.

“As with an ongoing relationship, you’re always talking about the future, and from our standpoint it’s not in the context of the NFL,” said NHL spokesman Jon Weinstein.

Murdoch said last month that Fox would have to “rebalance” its sports portfolio once it pays the NFL.

Versant CEO Mark Lazarus said earlier this month he’s “prepared for the sports landscape to be shifting,” given the outsize cost of the NFL. That could allow Versant, which owns the USA Network and other cable channels, to buy rights to sports such as the NHL or MLB “that we might not have otherwise gotten involved with,” he said.

Disclosure: Versant is the parent company of CNBC.

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WBD employees fear coming wave of job losses as Paramount tops Netflix’s bid to acquire company


The Warner Bros. Discovery board may have enriched its shareholders Thursday when it chose Paramount Skydance‘s acquisition offer over Netflix‘s, but it also terrified a lot of its employees.

While some of those people own WBD shares and may prefer the financials of Paramount’s $31-per-share bid to Netflix’s $27.75-per-share offer, CNBC spoke to 10 WBD employees in a variety of different roles at the company. All 10, who asked not to be named for fear of potential backlash, expressed concerns about potential job losses and questions of who would ultimately run their divisions if Paramount and WBD are eventually merged.

“It’s fair to say people are deflated by the news,” said one long-term WBD executive.

Nonetheless, a WBD-Paramount merger “is not a done deal,” as California Attorney General Rob Bonta said yesterday.

The transaction must gain regulatory approval both in the U.S. and in Europe. WBD CEO David Zaslav acknowledged at an all-hands meeting Friday that the deal may still be blocked and expressed sympathy for those experiencing a sense of whiplash going from Netflix to Paramount, according to people familiar with the matter.

“The deal may not close. If it doesn’t close, we get $7 billion, and we get back to work,” Zaslav said, according to leaked audio provided to Business Insider.

Still, several WBD employees told CNBC they wished Netflix had acquired WBD, citing several factors.

While Paramount and WBD both have core competencies in news, sports, theatrical film and streaming TV, Netflix has far less overlap. Netflix co-CEO Ted Sarandos repeatedly said he planned to leave the WBD business alone, keeping its theatrical business separate from Netflix while also keeping HBO Max as a separate, independent streaming service for the foreseeable future.

Netflix also wasn’t acquiring WBD’s linear cable business with its bid. Employees at CNN, Turner Sports, and the old Discovery networks would have remained in their jobs to forge a path as a standalone publicly traded company.

Now, WBD employees are staring at potentially massive job cuts. Paramount executives have previously stated they plan to cut $6 billion by eliminating “duplicative operations” on “back office, finance, corporate, legal, technology, infrastructure, et cetera,” according to Chief Strategy Officer Andy Gordon. Both WBD and Paramount have already gone through thousands of job cuts in recent years.

There are also questions about culture and leadership. While Mark Thompson currently runs CNN, Bari Weiss is the editor-in-chief at CBS and could plausibly add CNN to her purview.

The Wall Street Journal reported in December that Paramount CEO David Ellison promised President Donald Trump he’d make sweeping changes at CNN if he gained control of the network. Three CNN employees who spoke with CNBC said there’s rampant fear among their colleagues about Weiss making dramatic changes to the cable network’s anchors and tone.

“Despite all the speculation you’ve read during this process, I’d suggest that you don’t jump to conclusions about the future until we know more,” Thompson wrote in a memo to employees Thursday.

CNN media reporter Brian Stelter noted CNN “is a highly profitable business, and it would be foolish for any owner to put that at risk.”

On the entertainment side, WBD employees fear there may be too many proverbial cooks in the kitchen, which could bog down creativity and innovation for both film and TV.

One WBD executive noted that Paramount’s President Jeff Shell, Chair of Direct to Consumer Cindy Holland and Chair of TV George Cheeks are all used to being senior leaders in their organizations. Shell was CEO of NBCUniversal. Cheeks was co-CEO of Paramount before it merged with Skydance. Holland was a top executive at Netflix, where she worked for 18 years.

How that mix meshes with WBD’s entertainment leadership group is an open question and could lead to culture clashes.

TNT Sports is run by Luis Silberwasser and has largely steered WBD toward younger audiences with its programming decisions and investments, including Bleacher Report and House of Highlights. CBS Sports, meanwhile, is driven by the demographics of those who watch CBS and has historically catered to an older audience. This could lead to culture clash, or the divisions could mesh nicely as complementary assets.

While Silberwasser will have to work with CBS Sports President David Berson on employee duplications, like every other department, there’s some reason for optimism in the sports division, because WBD and CBS have worked together for many years producing March Madness, the NCAA men’s basketball tournament. That’s given the units some degree of familiarity with each other.

WBD also lost NBA rights last season. Combining with CBS’s robust portfolio of sports rights, including the NFL and the Masters, makes WBD a major player again in sports, even if it’s as a subsidiary of CBS.

One other repeated concern among employees is the $64 billion in debt coming as part of the $111 billion enterprise value for the deal. Several employees said servicing large debt loads has hindered WBD in recent years, and they feared this could lead to more of the same. Two employees noted there’s comfort being a part of a giant company like Netflix, with a market capitalization of more than $400 billion. Paramount Skydance’s market valuation is just $15 billion.