Supermarket own-brand Easter egg crowned UK’s best — beating Cadbury and Lindt


Supermarket own-brand Easter egg crowned UK’s best — beating Cadbury and Lindt
A new study has ranked 102 Easter eggs to find the best (Picture: Getty Images)

Easter is almost here, and if you’re yet to buy an egg for a loved one (or yourself) there’s one supermarket you’ll want to sprint to.

In a bid to find the best seasonal treats on the high street for 2026, researchers at The Good Housekeeping Institute tried a whopping 102 products ranging from supermarket own-brand bargains to high-end items.

And apparently, one supermarket has really nailed it’s own-brand chocolate this year.

Sainsbury’s Taste the Difference The Mint One Belgian Dark Chocolate scored a whopping 89/100, making it the overall highest scoring egg, beating big brands like Cadbury and Lindor to the top spot.

Testers praised its vibrant mint-choc aroma, glossy finish and satisfying crunchy pieces. At £10 for 230g, it’s also one of the more affordable on the list.

The overall winner was this Sainsbury’s egg (Picture: Sainsbury’s)

If that all sounds a bit too sophisticated for your Easter tastes, you’ll want to get yourself to Tesco instead, which won the coverted award for Best Supermarket Milk Chocolate Easter Egg.

It’s Finest Double Layer Salted Pretzel Chocolate Egg, which retails for £14, was given a high score of 81/100.

The winning Tesco egg (Picture: Tesco)

Reviewers said the egg ‘offers the best of both’, with the pretzel chunks adding crunch, ‘bringing a lightly caramelised, biscuit-like, sweet and salty flavour to every bite’.

And it wasn’t just there where the supermarket impressed. In the children’s category, the Tesco Easter Milk Chocolate Bunny, which costs £1.50, even beat the Cadbury version.

With a very reasonable 78/100, the 100g Tesco bunny was branded the ‘best value’ on the list, with a ‘very similar creamy flavour.’

Tesco Easter Milk Chocolate Bunny.
Tesco scored highly with its own-brand Easter bunny (Picture: Tesco)

A famous fan favourite, the Cadbury Dairy Milk Chocolate Easter Hollow Bunny, which retails for £3.75, scraped a slightly lower score of 77/100, but was still described as ‘exactly how an Easter egg should be.’

Though nothing can apparently compare to the classic Lindt Gold Bunny. This year you can get nine alongside a smooth egg, with the set scoring a staggering 86/100 from testers. They said it ‘simply wouldn’t feel like Easter’ without it.

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Cadbury Daily Milk Chocolate Easter Hollow Bunny.
The Cadbury Bunny was hailed as ‘exactly how an Easter egg should be’ (Picture: Cadbury)

Fanfare was also given to Morrisons The Best Signature Collection Grand Golden Egg, which weighs a whopping 1kg. This £29.50 treat came up tops as the Best Value Milk Chocolate Easter Egg.

The Good Housekeeping Institute’s Best Easter Eggs for 2026

  • Overall winner for Best Egg: Sainsbury’s Taste the Difference The Mint One Belgian Dark Chocolate, 230g (£10)
  • Best Milk Chocolate Easter Egg: Lindt Gold Bunny Milk Chocolate Easter Egg 250g (£16)
  • Runner-Up Milk Chocolate Easter Egg: Hotel Chocolat Milk to Caramel Extra-Thick Easter Egg 390g (£34.95)
  • Joint Best Milk Chocolate Easter Egg Design: Cutter & Squidge Billionaire Filled Easter Egg 550g (£32.99), Sainsbury’s Taste the Difference Extra Large The Caramel One Belgian Milk Chocolate 230g (£10)
  • Best Supermarket Milk Chocolate Easter Egg: Tesco Finest Double Layer Salted Pretzel Chocolate Egg 210g (£14)
  • Best Fresh Chocolate: Russell & Atwell Milk and Blonde Chocolate Mini Monty Easter Egg 330g (£39.99)
  • Best Value Milk Chocolate Easter Egg: Morrisons The Best Signature Collection Grand Golden Egg 1kg (£29.50)

Elsewhere, brands are getting creative with their Easter treats. Mcdonald’s has just launched its Cadbury Mini Egg range, with a McFlurry and Frappe that Metro’s food writer, Courtney Pochin, hailed as positively nostalgic.

Making the most of its beloved in-store bakery, Lidl has also gone one step further and turned some of its most popular treats into Easter eggs, including the brand new Deluxe Belgian Chocolate Croissant Bakery Egg.

It’s comprised of a golden, caramelised white chocolate shell, complete with biscuit, shortbread pieces, a milk chocolate drizzle and cocoa nibs.

And while it might look a little similar to the viral £15 croissant egg from Waitrose, at £9.99 (with a Lidl Plus app or £12.99 without), this version is certainly a little friendlier on the purse strings.

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Cadbury created a Mega Mini Egg for Easter — here’s where you’ll find it


Cadbury created a Mega Mini Egg for Easter — here’s where you’ll find it
The Mega Mini Egg is here (Picture: Cadbury/Metro)

It’s safe to say we have a bit of an obsession with Mini Eggs here at Metro.

You only have to look as far as our supermarket taste test which highly rated Cadbury’s Mini Eggs, with just the Marks & Spencer’s Speckled Eggs pipping them to the post by a single point on price.

But in even bigger news, Cadbury has unveiled the world’s largest Mini Egg, dubbed the Mega Mini Egg, which weighs a whopping 55kg.

For context, that’s apparently the same weight as an adult cheetah, a large Western grey kangaroo, or a giant armadillo.

In other words, this single chocolate egg is equivalent to 743 bags of Mini Eggs, which is a serious amount of chocolate.

It measures in at around 70cm tall and is now on show at Birmingham’s Cadbury World until April 12.

Created by the confectionary brand’s in-house chocolatiers Claire Fielding, Dawn Jenks and Donna Pitt, it took two days to complete.

This is the world’s largest Cadbury Mini Egg at 70cm tall (Picture: Fabio De Paola/PA)

The egg features the iconic pastel pink sugar-coating crisp shell and subtle speckles scattered across the surface. Our mouths are watering just thinking about it.

The sadly not for sale or consumption egg is just a show piece, which like us, you may find disheartening.

It was invented due to popular demand though, after Cadbury created a giant Creme Egg for Easter last year which it claimed was the same height as an emperor penguin and weighed about 45kg.

‘After the amazing reaction to last year’s gigantic Cadbury Creme Egg, we knew we had to craft something just as fantastic for 2026,’ chocolatier Claire Fielding says.

‘Cadbury Mini Eggs are another absolute favourite and a British Easter staple, so creating the Mega Mini Egg felt like the perfect next challenge.

The Mega Mini Egg weighs 55kg, equivalent to 743 bags of Mini Eggs (Picture: PA)

‘We took that instantly recognisable shell and chocolate centre and scaled it up into a real showstopper.’

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Seeing it in person is going to cost you more than your average bag of Mini Eggs, with a standard ticket for Cadbury World costing £19 if you pre-book (which the website says is essential).

If you’re a family of four, it’ll be £68 or more to visit this very large egg, so it’s not the cheapest outing.

The best edible mini eggs

If all this Mega Mini Egg talk has made you a little peckish and Birmingham is a little far to travel, head to your local supermarket instead.

As mentioned, our taste test crowned Marks & Spencer’s Speckled Eggs the best Mini Eggs on the market, coming in at 25p cheaper than Cadbury Mini Eggs.

Just a point behind was Cadbury, though, proving that despite them being slightly pricier, the taste and appearance is pretty unmatched.

We pitted Cadbury Mini Eggs against supermarket alternatives (Picture: Courtney Pochin)

In third place was Lidl’s Mister Choc Mini Eggs, which lost out on a higher spot because they were ‘overly sweet’ and ‘a little artificial’.

Poppets Poppeggs came in fourth place while The Crackin’ Up Mini Chocolate Speckled Eggs from Morrisons came in fifth.

So, what are you waiting for? Go and indulge.

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Thieves steal more than 400,000 KitKat bars from lorry right before Easter


Thieves steal more than 400,000 KitKat bars from lorry right before Easter
More than 400,000 KitKat bars have been stolen from a lorry travelling from Italy to Poland (Picture: AP)

More than 400,000 KitKat bars have been stolen from a truck in Europe, Nestlé confirmed.

A lorry carrying some 12 tons of the popular chocolate-covered wafer snack set out this week from the company’s factory in Perugia, central Italy.

It was loaded with a total of 413,793 bars from the brand’s latest official Formula One range.

The bars were supposed to be distributed across Europe with the delivery ending in Poland, but it never reached its destination after the truck was hijacked by thieves.

Both the lorry and its sweet contents remain unaccounted for and it is as of yet unknown where the vehicle was intercepted.

It said it was investigating the incident with authorities and supply chain partners.

PERUGIA (SAN SISTO), ITALY - OCTOBER 19, 2018: Facade of the Perugina chocolate confectionery factory, a division of Nestle corporation.; Shutterstock ID 1301893039; purchase_order: -; job: -; client: -; other:
More than 12 tons of chocolate had been loaded onto the truck at Nestlé’s factory in Perugia, central Italy (Picture: Shutterstock)

The Switzerland-based confectioner said in a statement: ‘We’ve always encouraged people to have a break with KITKAT – but it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate.

‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes.

‘With more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend.’

While the bars could be sold through unofficial channels, they can be traced via their unique batch code.

Lorry carrying 12 tons of KitKats goes missing in Europe
The stolen chocolates were from KitKat’s new official Formula One range (Picture: KitKat)

Nestlé added that consumers, wholesalers and retailers would be able to check if they had purchased a stolen product.

Anyone who scans the number for a stolen batch of KitKats will be directed to instructions on how to contact the company.

It said that consumers should not attempt to track or locate the missing items, but hand any information to the company or local authorities.

It comes after a report from the International Union of Marine Insurance
(IUMI) and Transported Asset Protection Association (TAPA) found an alarming rise in cargo theft, with criminals turning to more sophisticated methods.

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Are M&S’s new ‘Easter eggs of the year’ actually worth £18 each?


Are M&S’s new ‘Easter eggs of the year’ actually worth £18 each?
M&S claims these are ‘THE Easter eggs of 2026’ (Picture: Courtney Pochin)

Marks & Spencer’s Dippy Egg Cookie Cup took the internet by storm last week, but already there’s a new product going viral.

The retailer has been adding to its Easter range little by little, and the latest addition has already garnered a lot of hype. So much so that M&S has even gone as far as to proclaim these two items as ‘THE Easter eggs of 2026’.

Now, that’s a pretty bold statement, considering we’re still a month out from Easter itself, but shoppers seem to agree, with reviews on TikTok hailing the new Collection Filled Shell Easter Eggs as ‘the best Easter eggs ever’, ‘unreal’, and ‘fabulous’.

Naturally, after hearing this, I had to get my hands on them to see what all the fuss is about. So, here’s everything you need to know about the new products, as well as my honest verdict…

What’s in M&S’s new filled Easter eggs?

The new filled Easter eggs from M&S
There’s a filled salted caramel one, and a pistachio paste one (Picture: M&S)

There are two brand new items in the collection: Collection Pistachio Filled Shell Milk Chocolate Egg and Collection Salted Caramel Filled Shell Milk Chocolate Egg.

The former features a Belgian milk chocolate outer layer dusted with a glimmer of gold, and filled with a layer of pistachio nut paste and white chocolate, with chopped roasted pistachio nuts.

While the latter is a lusted decorated Belgian milk chocolate egg with a salted caramel layered shell with sea salt flakes. 

Both cost £18 each and are available to buy in M&S stores nationwide now, as well as online at Ocado.

What does Metro’s specialist food writer make of them?

Readers might recall I was rather disappointed with M&S’s last viral item, the Dippy Egg Cookie Cup. It just didn’t live up to my expectations for it, so I was definitely bracing myself for a letdown with these Easter eggs. 

But, honestly, I needn’t have worried. When it comes to chocolate, M&S knows exactly what it’s doing, as is evident from the success of its Big Daddy chocolate bars and its recent victory in Metro’s blind chocolate biscuit taste test.

And these two new items are no exception.

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First impressions are that these are HEFTY Easter eggs. They’re very heavy, which I took as a good sign, as it most likely meant they weren’t scrimping on the filling. 

The egg comes already separated into two halves, but this didn’t actually make them any easier to break into. 

I started with the salted caramel egg, and was hoping for an aesthetic shot of the filling oozing out of the chocolate, but my first attempt was a real fail. I only managed to break off a piece from the side, and was confused to find there was nothing in it.

All of the filling is in the bottom of the egg, and once you manage to crack into it, it’s incredibly messy, but I’d argue that’s simply par for the course.

Split image showing the filling in the new M&S Easter eggs
One is filled with salted caramel, the other is a pistachio paste (Picture: Courtney Pochin)

The chocolate shell is rich and creamy and is very clearly a good quality chocolate, while the filling is a wonderful mix of savoury-sweet, with buttery, almost nutty notes. The amount of salt seems to vary as you eat it, so it’s not the most consistent flavour, but I quite enjoyed that, as it made the experience of eating it a little more varied and interesting.

If you’ve ever had one of the Cadbury Caramel Cake bars from the supermarket, I’d say this is the closest flavour comparison I can make. It’s like that, only fancier and with a sprinkle of sea salt. 

As for the pistachio egg, I was also pleasantly surprised by how much I enjoyed the taste, as pistachio isn’t always a flavour I gravitate towards.

The outer chocolate shell is the same as the other egg, only this time it’s filled with a generously thick layer of pistachio and white chocolate paste filling. It’s velvety smooth and oh so addictive, and the chopped pistachio pieces add a satisfying crunch to the mix.

Which of the new M&S Easter eggs are you most excited to try?

So are these actually THE Easter eggs of the year, as M&S claims? I’d definitely say they’re up there as contenders, but I haven’t tried enough to say for certain. I imagine they’ll be pretty hard to beat, though.

But it has to be said that at £18 they certainly aren’t cheap, and we are in the midst of a cost of living crisis.

Now, I’m never going to encourage anyone to go out and spend that sort of money, especially if they don’t have it. However, if you do happen to have a spare £18 and this is what you want to use it for, I don’t think you’d regret it, because they’re damn good.

My top tip? These are so insanely filling that you really don’t need to eat much before it gets a bit sickly. So it could be worth splitting the £18 with friends or family, so you get to try it without it costing too much. I can easily see one of these being enough for three or four people, as my husband and I struggled to finish even half of the egg between us. 

Though if you do decide you want to keep the whole thing to yourself, I promise I won’t judge.

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