If you have been curious about the growing market for compact handheld cameras, vivo’s latest move is worth noting. 

According to a report by Jieaman News, vivo confirmed on February 4 that it has developed an internal vlog camera at the end of 2025, with its design benchmarked against the DJI Pocket series. 

While the product does not yet have an official name, it is expected to be released sometime in 2026. This development signals that vivo is exploring new ways to enter the consumer imaging market, catering to vloggers and content creators who prefer small, portable devices.

Design and Market Positioning

Details about the upcoming camera are limited, but benchmarking it against the DJI Pocket series suggests that vivo is aiming for a handheld, gimbal-stabilized design. 

The DJI Pocket 2, for example, combines a small form factor with a three-axis gimbal that produces smooth footage even when walking or moving quickly. 

Another competitor, the GoPro Hero11 Black, focuses on compactness and stabilization with its HyperSmooth technology. By drawing inspiration from these established devices, vivo appears to be targeting users who want high-quality video capture in a device that is easy to carry and use.

The confirmation from vivo highlights the company’s interest in expanding beyond smartphones and entering the dedicated camera space. With more creators producing short-form video content for platforms such as YouTube, Instagram, and TikTok, compact cameras with gimbal stabilization are increasingly relevant. 

Products like the Insta360 3 also demonstrate a growing market for tiny, stabilized cameras that allow quick, high-quality content creation on the go. Vivo’s upcoming camera could compete in this niche, offering an alternative to smartphone-only video recording.

Expected Features and Capabilities

While specific specifications have not been disclosed, the focus on vlogging suggests that the camera will prioritize video quality, stabilization, and portability. 

Devices in this segment commonly support 4K video capture and feature either mechanical or electronic stabilization. They often include touchscreens for framing shots and intuitive controls for beginners. 

Given vivo’s expertise in smartphone imaging, the company may also integrate AI-assisted video stabilization or software-based color optimization, similar to features found on the DJI Pocket 2 and GoPro Max.

Vivo’s move reflects a broader trend in the consumer electronics industry, where smartphone manufacturers are exploring dedicated imaging devices to complement mobile ecosystems. By entering the Vlog camera market, vivo could expand its brand presence and offer users an alternative to devices like the DJI Pocket 2, GoPro Hero11, or Insta360. 

This development may also increase competition in the compact camera segment, encouraging innovation and improvements across similar products.