Supermarket own-brand Easter egg crowned UK’s best — beating Cadbury and Lindt


Supermarket own-brand Easter egg crowned UK’s best — beating Cadbury and Lindt
A new study has ranked 102 Easter eggs to find the best (Picture: Getty Images)

Easter is almost here, and if you’re yet to buy an egg for a loved one (or yourself) there’s one supermarket you’ll want to sprint to.

In a bid to find the best seasonal treats on the high street for 2026, researchers at The Good Housekeeping Institute tried a whopping 102 products ranging from supermarket own-brand bargains to high-end items.

And apparently, one supermarket has really nailed it’s own-brand chocolate this year.

Sainsbury’s Taste the Difference The Mint One Belgian Dark Chocolate scored a whopping 89/100, making it the overall highest scoring egg, beating big brands like Cadbury and Lindor to the top spot.

Testers praised its vibrant mint-choc aroma, glossy finish and satisfying crunchy pieces. At £10 for 230g, it’s also one of the more affordable on the list.

The overall winner was this Sainsbury’s egg (Picture: Sainsbury’s)

If that all sounds a bit too sophisticated for your Easter tastes, you’ll want to get yourself to Tesco instead, which won the coverted award for Best Supermarket Milk Chocolate Easter Egg.

It’s Finest Double Layer Salted Pretzel Chocolate Egg, which retails for £14, was given a high score of 81/100.

The winning Tesco egg (Picture: Tesco)

Reviewers said the egg ‘offers the best of both’, with the pretzel chunks adding crunch, ‘bringing a lightly caramelised, biscuit-like, sweet and salty flavour to every bite’.

And it wasn’t just there where the supermarket impressed. In the children’s category, the Tesco Easter Milk Chocolate Bunny, which costs £1.50, even beat the Cadbury version.

With a very reasonable 78/100, the 100g Tesco bunny was branded the ‘best value’ on the list, with a ‘very similar creamy flavour.’

Tesco Easter Milk Chocolate Bunny.
Tesco scored highly with its own-brand Easter bunny (Picture: Tesco)

A famous fan favourite, the Cadbury Dairy Milk Chocolate Easter Hollow Bunny, which retails for £3.75, scraped a slightly lower score of 77/100, but was still described as ‘exactly how an Easter egg should be.’

Though nothing can apparently compare to the classic Lindt Gold Bunny. This year you can get nine alongside a smooth egg, with the set scoring a staggering 86/100 from testers. They said it ‘simply wouldn’t feel like Easter’ without it.

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Cadbury Daily Milk Chocolate Easter Hollow Bunny.
The Cadbury Bunny was hailed as ‘exactly how an Easter egg should be’ (Picture: Cadbury)

Fanfare was also given to Morrisons The Best Signature Collection Grand Golden Egg, which weighs a whopping 1kg. This £29.50 treat came up tops as the Best Value Milk Chocolate Easter Egg.

The Good Housekeeping Institute’s Best Easter Eggs for 2026

  • Overall winner for Best Egg: Sainsbury’s Taste the Difference The Mint One Belgian Dark Chocolate, 230g (£10)
  • Best Milk Chocolate Easter Egg: Lindt Gold Bunny Milk Chocolate Easter Egg 250g (£16)
  • Runner-Up Milk Chocolate Easter Egg: Hotel Chocolat Milk to Caramel Extra-Thick Easter Egg 390g (£34.95)
  • Joint Best Milk Chocolate Easter Egg Design: Cutter & Squidge Billionaire Filled Easter Egg 550g (£32.99), Sainsbury’s Taste the Difference Extra Large The Caramel One Belgian Milk Chocolate 230g (£10)
  • Best Supermarket Milk Chocolate Easter Egg: Tesco Finest Double Layer Salted Pretzel Chocolate Egg 210g (£14)
  • Best Fresh Chocolate: Russell & Atwell Milk and Blonde Chocolate Mini Monty Easter Egg 330g (£39.99)
  • Best Value Milk Chocolate Easter Egg: Morrisons The Best Signature Collection Grand Golden Egg 1kg (£29.50)

Elsewhere, brands are getting creative with their Easter treats. Mcdonald’s has just launched its Cadbury Mini Egg range, with a McFlurry and Frappe that Metro’s food writer, Courtney Pochin, hailed as positively nostalgic.

Making the most of its beloved in-store bakery, Lidl has also gone one step further and turned some of its most popular treats into Easter eggs, including the brand new Deluxe Belgian Chocolate Croissant Bakery Egg.

It’s comprised of a golden, caramelised white chocolate shell, complete with biscuit, shortbread pieces, a milk chocolate drizzle and cocoa nibs.

And while it might look a little similar to the viral £15 croissant egg from Waitrose, at £9.99 (with a Lidl Plus app or £12.99 without), this version is certainly a little friendlier on the purse strings.

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