 "Why Jake Paul’s fiance Jutta Leerdam avoided punishment after revealing bra in post-race celebrations at Winter Olympics")
Why Jake Paul’s fiance Jutta Leerdam avoided punishment after revealing bra in post-race celebrations at Winter Olympics
Dutch speed skater Jutta Leerdam, fiance of Jake Paul, will not face punishment after revealing her nike bra following her 1000m gold medal win at the Winter Olympics despite speculations of ambush marketing. The IOC has reacted to the incident and explained why Leerdam will escape sanctions.
Jutta Leerdam, the Dutch speed skater and fiance of internet star and boxer Jake Paul, will not face any punishment after revealing her bra following her gold medal win at the Winter Olympics in Milano-Cortina last week.
Leerdam took gold in the 1000m speed skating event on Sunday and was seen by cameras unzipping part of her tight speed suit, revealing a white Nike sports bra. The moment quickly went viral after being shared on Nike’s Instagram account. She also won a silver medal in 500m event.
The International Olympic Committee (IOC) has strict rules about advertising during the Games, which led to speculation that Leerdam might face sanctions. However, IOC Television & Marketing Services Managing Director Anne-Sophie Voumard clarified the situation.
Why Leerdam will escape punishment
Voumard explained that unzipping the suit after a race is “normal practice” in speed skating because the uniforms are very tight. She added, “It is normal practice and not a case of ambush marketing.”
“I’m not an expert in speed skating. But I understand this (unzipping the uniform after a race) is normal practice for speed skaters when they finish their race because the suit is very tight. It is normal practice and not a case of ambush (marketing),” she said.
Leerdam, who has 6.4 million Instagram followers, is also known for sharing behind-the-scenes glimpses of her life, including private jet trips with Paul and a new Hermes Birkin bag she bought after her Olympic victory.
The IOC has welcomed such content as it helps bring a new dimension to the Games. Kaveh Mehrabi, IOC Director of the Athletes’ Department, said, “Athletes have generated over 1.3 billion social engagements, about half a million per athlete, and we are proud they want to show their own experience.”
Jutta Leerdam alone has generated over 100 million engagements. The most appealing content has been behind the scenes. We changed the guidelines since Paris (2024 Olympic Games), allowing athletes to show their experience first hand.”
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