When Indian football hit rock bottom, belief stepped in: ISL’s Rs 8.62 crore reset and a 300 million opportunity
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[ad_1] Indian Super League’s (ISL) broadcast plummeted significantly this year, from Rs 275 crore per season to just Rs 8.62 crore. There are obvious reasons for the fall – a shorter season with fewer matches and the lack of commercial partners, but most importantly, the chaos in Indian football, which at one point seriously threatened […]
ISL on Sony Sports: Will a poor response affect future plans? Sony’s Rajesh Kaul explains the league’s value
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[ad_1] Sony Sports skipped bidding for ISL 2025-26 but sub-licensed the rights from FanCode. Is India’s top football league losing its shine? Rajesh Kaul explains the strategy and ISL’s long-term potential.. While Sony Pictures was one of the first broadcasters to show interest in acquiring the media rights for the Indian Super League (ISL) 2025-26, […]