‘Crap’: Stephen Colbert blasts CBS for denying it blocked James Talarico interview from air


“Late Show” host Stephen Colbert on Tuesday night called CBS’s denial of his claim that it blocked the broadcast of his interview with Texas state Rep. James Talarico “crap” — and urged the network and its parent, Paramount Skydance, to stand up to the “bullies” in the Trump administration.

Colbert’s broadside came hours after CBS issued a statement on the controversy.

The host, whose show will end in May as it was canceled by CBS, held up a printed copy of the network’s statement about Talarico’s interview during his show Tuesday night and said, “I don’t even know what to do with this crap.”

He then pulled a plastic doggy bag from behind his desk, picked up the statement, tied a knot, and mimed throwing it away before cutting to commercial.

The controversy is the latest flap to spark speculation that CBS is currying favor with the Trump administration as Paramount makes a hostile tender bid for Warner Bros Discovery. If WBD’s shareholders accept Paramount’s bid, the federal government regulators would need to sign off on the deal.

Colbert had invited Talarico, who is running in the Democratic primary for a U.S. Senate seat from Texas, to appear on the “Late Show” for Monday night’s broadcast.

But early in that night’s show, Colbert said to his studio audience that CBS’ lawyers had told him “in no uncertain terms … that we could not have him on the broadcast.”

Colbert said the lawyers wanted to avoid running afoul of new guidance by the Federal Communications Commission Chairman Brendan Carr that suggests broadcast talk shows could be required to abide by the so-called equal time provision requiring broadcasters to give political candidates equal coverage if their opponents appear on air.

Colbert noted that he had put Talarico’s interview on the “Late Show” YouTube channel — the video has been seen more than 4.4 million times.

CBS, in its statement on Tuesday afternoon, denied Colbert’s main allegation that it had barred the interview from being aired.

“The Late Show was not prohibited by CBS from broadcasting the interview with Rep. James Talarico,” the network said.

“The show was provided legal guidance that the broadcast could trigger the FCC equal-time rule for two other candidates, including Rep. Jasmine Crockett [D-Texas], and presented options for how the equal time for other candidates could be fulfilled,” CBS said.

Colbert scoffed at the statement during Tuesday’s show.

“They know damn well that every word of my script last night was approved by CBS lawyers who, for the record, approved every script that goes on the air,” Colbert said.

“In fact, between the monologue I did last night, and before I did the second act talking about this issue, I had to go backstage,” he said.

“I got called backstage to get more notes from these lawyers. Something that had never, ever happened before, and they told us the language they wanted me to use to describe that equal time exception, and I used that language,” Colbert said. “So I don’t know what this is about.”

Colbert went on to say that he wasn’t “mad” at the network and does not want an “adversarial relationship.”

“I’m just so surprised that this giant global corporation would not stand up to these bullies,” he said.

“Come on. You’re Paramount. No, no, no, you’re more than that. You’re Paramount+,” Colbert cracked. “And for the lawyers to release this [statement] without even talking to me is really surprising.”

The host also noted that there has long been “a very famous exception to” the equal time rule, “and that exception included talk shows, interviews with politicians.”

“We looked, and we can’t find one example of this rule being enforced for any talk show interview, not only for my entire late-night career, but for anyone’s late-night career, going back to the 1960s,” he said.

Colbert said that Carr has “not gotten rid of” that exception for talk-show hosts “yet.”

“But CBS generously did it for him and told me, unilaterally, that I had to abide by the equal time rules, something I have never been asked to do for an interview in the 20 years of this job,” he added.

“Now, that decision, I want to be clear, is their right, just like I have the right to talk about their decision on air last night,” Colbert said.

Paramount did not immediately respond to CNBC’s request for comment.

Early voting in the Texas Democratic primary began Tuesday. Talarico is in a close contest against Rep. Jasmine Crockett. The winner will face the victor of the Republican primary between Sen. John Cornyn and Texas Attorney General Ken Paxton.

Democrats have not won a statewide race in Texas since 1994.


Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty


Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026.

Courtesy VW

DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations.

Carmakers — historically major buyers of ads during the big game — have been inconsistent with advertising during the Super Bowl in recent years, with only a handful putting out spots each year.

“It’s definitely been on the decline,” said Sean Muller, CEO of ad data company iSpot. “Autos are tightening their belts, and they’re probably pulling back on their budgets, and certainly that’s reflected. I think the Super Bowl is a good barometer for all of this.”

Automakers accounted for 40% of Super Bowl ad minutes in 2012, but dropped all the way to 7% by 2025, according to iSpot. Only three automakers are expected to air ads, totaling roughly two minutes, during this year’s game.

Tim Mahoney, a longtime automotive marketing executive, said it’s a balancing act when it comes to Super Bowl advertising. He said a company has to have the right product, ad campaign, and, of course, capital to stand out and get a return on its investment.

“Super Bowl is just a massive platform, but it has gotten so expensive,” Mahoney, who worked for GM, VW, Subaru and Porsche, told CNBC. “There are sometimes interesting ways to navigate around it. … Adjacencies can be smart.”

During Mahoney’s tenure, Subaru became the presenting sponsor of Animal Planet’s Puppy Bowl and GM’s Chevrolet brand “blacked out” TV screens just ahead of the Super Bowl for an ad for its in-vehicle Wi-Fi in 2015.

Outside of the Super Bowl, automakers have increased sports advertising and embraced more streaming and regional advertising over national reach, according to iSpot.

“They’re not cutting back in live sports,” Muller said, citing iSpot data that automakers now represent roughly 60% of spend on live sports.

Autos out

Automotive executives who spoke to CNBC about not advertising during this year’s Super Bowl said they were deterred due to the cost — $8 million on average for a 30-second ad — and felt their ad dollars would be better spent elsewhere.

“We are going to really spread our efforts, so money and creativity, over a year,” said Stellantis Chief Marketing Officer Olivier Francois, who is well known for past Super Bowl ads. “There’s no need for a peak or something in February.”

Stellantis, which is in the midst of a company turnaround plan, will focus this year on the 250th anniversary of the U.S. as its major marketing push in addition to more business-oriented spending and a provocative social media campaign for Jeep featuring a singing fish it launched this week.

Nissan Motor, which last advertised during the Super Bowl in 2022, is also experimenting this year with parallel advertising.

The Japan-based automaker on Friday released a comedic, high-energy “Big Game” social media ad promoting a chips-and-dip holder for its Nissan Rogue SUV. The “Nissan Dip Seat” ad stars chef and “The Bear” actor Matty Matheson promoting the fictional product. It also promotes a sweepstakes to win one of the vehicles.

“One of the key things for us is that we wanted to kind of find a way that was more social in nature. It’s been a part of what our overall strategy has been this year,” Nissan U.S. CMO Allyson Witherspoon told CNBC.

Witherspoon declined to discuss the cost of the spot, but confirmed it was less than it would have spent to air a traditional Super Bowl ad.

Others, such as Honda Motor, will look to the Olympics as their major ad spending. Honda is sponsoring U.S. Olympic and Paralympic teams for the Winter Games in Milan this year as well as at the 2028 Summer Games in Los Angeles.

“Super Bowl is one moment in time. The Olympics has so many verticals you can dip into and tell these stories,” said Ed Beadle, who leads marketing for American Honda Motor.

The opening ceremony for the Winter Olympics took place on Friday in Milan. It also kicks off a month that Comcast’s NBCUniversal — which will be airing the Olympics, Super Bowl and NBA All-Star weekend — has coined “Legendary February.”

2026 ads

GM remains a wild card for this year’s game, as the only automaker to not prerelease its ad. The Detroit automaker is using the Super Bowl to launch its Cadillac F1 team, including revealing the look of its first livery car to a national audience.

The automaker last month showed a design prototype of the vehicle in Detroit, including at the city’s auto show, but it has not released any information about the commercial.

Toyota, the NFL’s official automotive partner, is expected to air two 30-second ads focused on family connections.

One called “Superhero Belt” shows a grandson and a grandfather switching roles over the years and telling each other to secure their seatbelts. The other features athletes including NFL wide receiver Puka Nacua meeting their younger selves.

Volkswagen’s ad resurrects the automaker’s well-known 1990s campaign for a new generation of customers, as part of a marketing drive called “The Great Invitation: Drivers Wanted.”

The new campaign, including a 30-second Super Bowl spot, features many of the automaker’s vehicles being driven around to House of Pain’s 1992 hit “Jump Around.”

— CNBC’s Lillian Rizzo contributed to this report.

Disclosure: CNBC parent Versant is carrying NBC Sports-produced Olympic coverage on its networks, including USA Network and CNBC.