I Tried A K-Beauty Lip And Cheek Tint That’s Flying Off The Shelves
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When I was in secondary school, matte lips were everything.
Whether you were part of the crowd who put foundation on their lips and called it a day or not; everyone could agree that a great, statement matte lip was a very powerful thing.
But, as with so many things that are hugely popular when you’re a teen, it’s easy to develop a knee-jerk aversion to it when you’re an adult.
This is what happened to me, dear reader. Around the time I got to university, I turned my back on bold matte lipsticks in favour of, well, virtually everything else, and haven’t looked back since.
Well… That is, until now.
On a whim, I decided to try the Lip & Cheek Blurry Pudding Pot by South Korean brand Fwee, in shade Boss (one of the darkest colours available, naturally).
I was tempted by the fact it’s a lip and cheek duo. Even though I rarely go bold with my blush, I get way too much satisfaction from a perfectly matching cheek-and-lip combo.
Boots
Widespread love of K-Beauty isn’t new – and I’m certainly not immune to the hype. In fact, according to the Boots Beauty & Wellness Trends Report for 2026, one K-Beauty product sells every 11 seconds at Boots.
But when it comes to this little pot, the hype is very much warranted.
In fact, I’d go so far as saying that it’s got me feeling a way about matte lips that I haven’t felt since Kylie Jenner had blue hair.
Sure, I dabbled with Glossier’s Generation G just like every other millennial makeup wearer in the world, but that was semi-sheer and a lot more subtle. This is a very different level of pigment.
The first time I popped this pudding on my lips and cheeks, I put it to the test over dinner.
I didn’t top it up once over the course of the meal, and was pleasantly surprised to find that it hadn’t budged an inch while I’d been eating and drinking.
While you want to make sure your lips are in a moisturised, non-flaky state when you put it on (it clings to the cracks as you might expect), I’ve found that this lippy is also super comfortable to wear and non-drying, which is a very far cry from lots of the other matte lip products out there.
Heaven help you if you put it on and change your mind, though! Even when I tried to take it off, a lighter shade of berry lingered.
It’s super easy to apply to the lips – I just used my fingers and blurred out the edges a little for a softer look.
The main drawback is that it’s harder to get the cheeks just right with a colour this big and bold.
I’ve been using a brush to make blending easier, but the balance between too much and too little is a very fine one. For me, striking that balance is still a work in progress.
All in all, however, at £16, the Fwee Lip & Cheek Blurry Pudding Pot is an utter bargain. I’ll be popping at least five more shades on my wishlist.
