“It’s the maturity that can get in the way”: Bills GM Brandon Beane doesn’t mince words about Keon Coleman amid WR’s uncertain future
Keon Coleman’s spot on the Buffalo Bills roster isn’t guaranteed, and the man controlling it made it clear. The third-year wide receiver heads into 2026 with talent that isn’t in question, but a track record that keeps getting in the way of his progress.
Coleman was a second-round pick in 2024 and has 960 receiving yards and eight touchdowns through two seasons.
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Buffalo general manager Brandon Beane addressed his situation during the NFL scouting combine in Indianapolis on Tuesday.
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“It’s the maturity, it’s the off-the-field,” Beane said to reporters. “I’ve seen that many times get in the way of people’s opportunities to grow.”
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Coleman was benched multiple times last season for different issues, including missed meetings. He finished with 404 receiving yards and four touchdowns in 13 games.
Bills owner Terry Pegula also stirred the pot during the team’s end-of-season press conference on Jan. 22. He suggested that the previous coaching staff pushed for Coleman’s selection in the draft.
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Brandon Beane is not closing the door on Keon Coleman

Bills general manager Brandon Beane wasn’t closing the door on Keon Coleman. He was holding it open, conditionally. He pointed to the receiver’s strong showing during last year’s offseason program and training camp as proof that the ability is there when the focus is right.
“That is kind of the challenge to Keon, can you go back and do what you did all offseason and training camp,” Beane said. “Don’t let some of the maturity issues off the field affect the product on the field. If he does that, he’ll have every chance.
“And I know we’ve got some new coaches, and they’re excited to meet him and get to work with him and were aware of him in the draft process a couple of years ago. They kind of want to try to start mold him in the way they see and envision him for our team.”
Buffalo’s incoming coaching staff under Joe Brady represents a fresh start for Coleman. Whether he seizes it or squanders it is entirely on him.
Edited by Victor Ramon Galvez