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Kodak Rebirths an “Ekta-Lot” of Films in Glorious Retro Packaging


Kodak Rebirths an “Ekta-Lot” of Films in Glorious Retro Packaging
New Kodak-branded Ektacolor Pro and Ektapan films will be available in 35mm format. (Photographs courtesy of Kodak)

Continuing the Kodak rejuvenation of former Alaris films, a new line of Ektapan and Ektacolor Pro films are returning to Kodak branding. This major film drop comes fresh on the heels of a very strong Kodak Q4/2025 Year in Review financial report.

Things are definitely looking up for team Kodak. First up for these new/old films is Ektapan.

Kodak Ektapan
Kodak-branded Ektapan films will be available in 120 format. (Photograph courtesy of Kodak)

Ektapan is black-and-white film, which immediately signals that you are either a serious artist or someone who enjoys making life harder for aesthetic reasons. The spirit of Ektapan, however, is a classic: crisp tones, dramatic contrast, and the ability to make a parking lot look like a scene from a brooding indie film. It’s essentially the photographic equivalent of: you load it into your camera, take a photo of a tree, and suddenly that tree has feelings. Granted, this is not scientifically proven, but it is strongly implied, visually speaking.

Then there’s Ektacolor Pro, which, despite sounding like a breakfast cereal, is all about rich, vibrant color reproduction. Kodak promises excellent color quality, fine detail, and overall consistency. This is basically the overachiever of the film world.

Kodak Magic

These inks and color systems use extremely tiny pigment particles (less than 50 nanometers) to produce sharper, more vivid images. In practical terms, this means your vacation photos will look so good that your friends will suspect you of conjuring Photoshop wizardry.

Kodak Ektacolor Pro
The newly Kodak-branded Ektacolor Pro films will be available in 120 format. (Photograph courtesy of Kodak)

Together, Ektapan and Ektacolor Pro represent two sides of the photographic personality. One says, “Let’s contemplate existence in grayscale.” The other says, “Let’s make every color pop like it just had a cup of espresso.” Whether you prefer moody shadows or eye-popping hues, Kodak has thoughtfully provided tools for both your introvert philosopher and your extrovert show-off.

Sample photograph
An Ektacolor Pro 400 sample photograph. (Photograph courtesy of Kodak)

Kodak Ektapan is available for preorder in ISO 100, 400, and 3200 sensitivities in both 35mm and 120 format films. An example of pricing is Ektapan 100 for $11.99.

Sample photograph
An Ektapan 100 sample photograph. (Photograph courtesy of Kodak)

Kodak Ektacolor Pro is available for preorder in ISO 160, 400, and 800 sensitivities in both 35mm and 120 format films. An example of pricing is Ektacolor Pro 400 for $16.99.

Enjoy.