Kate Middleton’s former PA and stylist Natasha Archer reveals new business venture after 15 years of service to Palace
The Princess of Wales’s personal assistant and stylist has launched a new business venture following 15 years of dedicated service to the Princess.
Natasha Archer, 37, left her role in the summer of last year, with reports claiming at the time that she was to set up her own consultancy company.
Kate’s former right-hand woman has today confirmed the news on social media, revealing that she has opened up her services via her eponymous company.
It is understood that the Prince and Princess of Wales have wished Natasha the very best for her new chapter.
The stylist, alongside a black-and-white profile shot of herself, said via Instagram: ‘I’m Natasha – Founder & Creative Director.
‘After almost two decades working within private households, I’m delighted to begin this new chapter, offering discreet, bespoke advisory services for those seeking considered guidance across wardrobe, personal presentation, creative direction, and the finer details that shape important moments.’
Natasha joined the Royal Family in 2010 after being appointed as a personal assistant to both Prince William and Prince Harry.
After William’s wedding to Kate, Natasha also began reporting to the then-Duchess of Cambridge before becoming the future queen’s most trusted aide.
The Princess of Wales’s former personal assistant and stylist, Natasha Archer, has launched a new business venture (pictured: Natasha as she arrived at Tezpur Airport in 2016 in Assam, India as then then-Duke and Duchess of Cambridge carried out a week-long tour of India)
Over the years, she became an integral part of the private household, with Kate seemingly rewarding her loyalty with a promotion in June 2024.
The Daily Mail exclusively revealed that Natasha stepped into the role of senior private executive assistant to William and Kate, following reports she personally collected The Princess of Wales from the London Clinic after her abdominal operation earlier this year.
After that, the mother-of-two was brought into the innermost circle of trusted friends and family members supporting Kate through her cancer journey. The Princess announced she is in remission from an undisclosed form of cancer in January 2025.
Mother-of-two Natasha, who was previously married to royal photographer Chris Jackson, has been by Kate’s side for some of her biggest life events of the past decade, from royal births and her cancer treatment to overseas tours.
Despite her high-profile job, the stylist has managed to stay mostly out of the spotlight – but still appeared to be unwavering in her support of the Princess.
Natasha has been such a trusted member of staff that she was one of a select few number of people who visited the Princess of Wales after she gave birth to her three children at the Lindo Wing in London.
In July 2013, the stylist was seen entering the hospital to give Kate the blue polka dot Jenny Packham dress they had chosen for the public appearance after the birth of Prince George, now 12.
A source told The Telegraph: ‘She was seen arriving at the Lindo Wing following the birth of Prince George with a hanger bag, presumably containing the blue and white polka dot Jenny Packham dress which Kate then wore to give the world its first glimpse of the future King a few hours later.’
The stylist joined the Royal Family in 2010 after she was appointed a personal assistant to Prince William and Prince Harry
What’s more, the two women both welcomed sons in 2018 – with Kate giving birth to Prince Louis in May and Natasha announcing the arrival of Theo in December.
In 2014, she was promoted to the position of Kate’s personal stylist and was said to be the mastermind behind the Duchess’s wardrobe for the Cambridges’ successful tour of Australia.
According to Grazia, Natasha was brought in to make Kate’s wardrobe look more ‘regal’ as per the late Queen’s request.
A source told the fashion magazine: ‘Natasha’s main role is as a PA, but over the last few months she has assisted Kate as a style adviser.
‘Natasha and Kate get on very well. She has always supported and advised Kate – and the Duchess loves Natasha’s style, so it seemed like an obvious appointment. Natasha has been helping Kate pick outfits for the [New Zealand and Australia] tour.’
At the time, it was reported that Natasha often shopped online for Kate’s wardrobe – particularly from ASOS and Topshop.
Following the success of the Australia tour, it has been reported that Natasha started encouraging Kate to experiment more with her wardrobe.
In 2016, Natasha also joined Kate on her tour of Canada – and was responsible for some of her most glamorous looks from the trip, including a bright red Preen cocktail gown.
In 2019, the mother-of-three was highly praised for her style during her historic royal tour to Pakistan along with her husband Prince William, but her ‘secret weapon’ stylist Natasha Archer had a large part to play.
It was Natasha who introduced Kate to much-loved Pakistani designer Maheen Khan after finding her designs at O’Nitaa, in London’s Chelsea Green, and getting in touch with her to create some custom-made pieces for the royal.
In 2017, Natasha married Chris Jackson – who is the royal photographer for Getty. They split in September last year after six years of marriage.
As part of his role, Natasha’s former husband regularly accompanies the King and Queen and the Prince and Princess of Wales on official royal engagements.
As well as curating Kate’s wardrobe and helping with her diary, it was reported that Archer, a Jenny Packham devotee, was ordered to spruce up Prince William’s ‘estate agent’ style.
For the tour of Canada, the then 29-year-old stylist – known to friends as Tash – added linen jackets, and sweaters from J Crew, Jaeger and Reiss, her favourite high street label.
Natasha reportedly assured the Prince, then 34, that she was merely helping him to ‘edit’ and ‘freshen’ his wardrobe.
In 2018, Natasha was invited to become a member of the Royal Victorian Order in recognition of her services to the Royal Family.