10 Things That Go Wrong During a Client Consultation and How to Redirect Each One

The consultation is supposed to be the easy part. The client reaches out, you meet (in person, by phone, or over video), you discuss what they want, you explain what you offer, and you both walk away aligned on the vision, the scope, and the price. That is the theory. In practice, the consultation is where every mismatched expectation, unrealistic budget, and conflicting creative vision reveals itself, and your ability to navigate those reveals determines whether the conversation ends with a booking or a polite “I’ll think about it” that means no. 

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