AI Branding Tool ZAWA Tested

When it comes to branding, there are a number of elements that need to be considered. It needs to speak about your business while also evoking something in the viewer. It doesn’t necessarily need to clearly explain what you do. 

Take Apple, for example. It’s an apple, yet they don’t sell apples. McDonald’s is represented by the golden arches, but they sell burgers and fries. MKBHD is a tech reviewer, but the brand itself says nothing about tech.

So what is it that actually works when it comes to a brand? It’s something I’ve been asking myself for a while.

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