Are Your Equipment Purchases Really an Investment?

The word “investment” often gets thrown around among photographers whenever new gear is discussed, as if this buzzword gave them some bragging rights that they are somehow financially savvy. It’s a comforting word that makes spending large sums of money sound responsible and even borderline strategic. But is your equipment purchase really an investment in the truest sense of the word? Let’s take a step back and examine that. 

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