Not only is Hamilton expecting thousands of visitors for the Juno Awards, it’s also likely going to see a $12-million spending bump at local hotels, music venues, bars and restaurants. 

The awards night at the newly renovated TD Coliseum is taking place March 29 and will draw much of the Canadian music industry to Hamilton’s core, along with fans, said Greg Dunnett, Hamilton Chamber of Commerce president and CEO. 

“Big shows draw in big big audiences with disposable income,” he said. “And hosting major events gets the message out across the country that [TD Coliseum] is a brand new, beautiful venue that changes the landscape for our downtown.”

Leading up to awards night, a jam-packed week of events is also planned at venues across the city. 

Visitors are expected to fly in from across Canada and stay several nights, said Ryan McHugh with Tourism Hamilton. The city is anticipating all of Hamilton’s 2,200 hotel rooms will be sold out. 

Each year, the Junos has an average economic impact of $12 million on the host city, according to event organizers in a news release. 

‘We’re going to be full’

Local restaurants are “super excited,” said Matt Kershaw, executive chef and co-owner of hospitality group The Other Bird, which includes Rapscallion and Co., The Mule and Henry’s on James. 

“Any time there’s a city-wide festival, you see a bump,” he said. “We just know we’re going to be on, we’re going to be full.” 

Henry’s, which serves both food and live jazz music, is hosting a JunoFest event on March 27, and Kershaw expects to see some famous faces. 

Mary Prum, co-owner of Pintoh by Chef Keng on John Street and Eem Khao on James Street N., said she’s hoping for more foot traffic and out-of-town customers the week leading up to the Junos. 

Mexican restaurant Mesa, also on James Street, is preparing to serve new cocktails, mocktails and menu items in honour of the awards, said owner and head chef Veronica Sanchez. 

“It’s great for all businesses on James,” said Sanchez.