Puerto Rican singer Bad Bunny has created history, as over four billion people watched his Super Bowl halftime show in 24 hours. The singer’s halftime show this year received mixed responses, having generated major controversy across the United States for multiple reasons.

According to Roc Nation, the co-producer of the Super Bowl halftime show, Bad Bunny’s show this year has recorded 4.157 billion views worldwide in the first 24 hours. The viewership count includes the global and US broadcast numbers, YouTube numbers and other digital streaming platforms. This makes Bad Bunny’s performance the most-watched Super Bowl halftime show of all time.

However, Roc Nation’s current figures are different from those released by Nielsen last month after Bunny’s performance on February 8. Those figures put Bunny’s new numbers into perspective, considering Kendrick Lamar’s record-breaking numbers from last year’s halftime show.

According to Nielsen Big Data + Panel, Bad Bunny’s Super Bowl halftime show numbers did not break Kendrick Lamar’s record from the 2025 halftime show, considering only the viewership of the live broadcast in the US. Bunny’s halftime show this year recorded 128.2 million views during the live broadcast, falling short of Lamar’s record of 133.4 million views last year.

To make things clear, Bad Bunny’s show has set a viewership record in the history of the Super Bowl. However, these numbers include viewership from multiple different platforms. Meanwhile, Kendrick Lamar’s record remains intact, considering only live viewership in the United States.

Apart from commercial success, Bad Bunny’s Super Bowl halftime show also remains significant as he was the first solo male Latin American singer to headline the event and the first one to conduct the show entirely in Spanish. The singer’s performance drew major criticism from President Trump and multiple other personalities in the US for not being in English.

Trump criticizes Bad Bunny’s Super Bowl halftime show for his language and dancing

Shortly after Bad Bunny’s Super Bowl halftime show on February 8, President Donald Trump took to TruthSocial to share his thoughts on the performance. The President heavily criticized the performance, describing it as one of the “worst” in history. He wrote:

“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence. Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World.”

Further, the President was also unhappy with NFL’s new kickoff rule, adding:

“This ‘Show’ is just a ‘slap in the face’ to our Country which is setting new standards and records every single day — including the Best Stock Market and 401(k)s in History! There is nothing inspirational about this mess of a Halftime Show and watch, it will get great reviews from the Fake News Media, because they haven’t got a clue of what is going on in the REAL WORLD — And, by the way, the NFL should immediately replace its ridiculous new Kickoff Rule. MAKE AMERICA GREAT AGAIN!”

Further, conservative youth organization Turning Point USA was also against the Super Bowl halftime show and hosted a separate All-American Halftime show during the same time. The show was headlined by Kid Rock and livestreamed during the original performance by Bad Bunny.

Trump’s comments came after Bunny was openly critical of the President’s immigration policy and the latest actions of the ICE. The Puerto Rican singer criticized the same after receiving the Album of the Year award at the Grammys this year.

Moreover, this Super Bowl halftime show also seemingly delivered a strong message. It ended with Bad Bunny holding a football with the message “Together, We are America”, while the overall show focused on pan-American unity. Bunny also chanted the names of every country in North and South America and celebrated Latin American culture.