Memory Cards: What No One Tells You and What Actually Matters

If you’re shooting fast-moving sports or wildlife, or you’re a videographer shooting long takes in a raw format and high resolution, the most essential piece of gear you need is a fast reliable memory card. Choosing one, however, can be a nightmare. So what do you do? I would guess you buy one from a reputable brand, right? That makes sense, but recently I discovered there’s a lot of marketing smoke-and-mirrors going on—and I thought you should know about it.

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